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Beyond the city boundaries, Summer life opens us from the shackles of the eaves to the coast, the suburbs, and the natural environment. We advocate a more accessible and independent fashion expression in the 21st century and bring the summer atmosphere back to the city from the mountains and seas. Extracting and embracing the Aloha Spirit of “feeling the charm, warmth and the sincerity”. Hardaddy has been dedicated to combining the Aloha Spirit with the enthusiasm of fashion for daily apparel.