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If you've gone from barely noticing your hairline to obsessing over it every day, you know better than anyone: Losing your hair sucks. At Keeps, we get it, too. Keeps was founded in 2018 by two longtime friends — Steve Gutentag and Demetri Karagas — who struggled to find a good solution to their own hair loss. Rather than accept that there was no good way to treat their own hair loss, they created Keeps — the most affordable way for guys across the country to get an expert-backed hair loss treatment plan. Since then, we've helped hundreds of thousands of guys get their hair and confidence back.