Our origins began in Singapore in 2005, with our co-founders selling pre-loved apparel as BonitoChico. As the business grew, co-founder, Rachel Lim, recognized that she was often misrepresented by the styles and outfits marketed to her. Instead of accepting the status quo, she chose to change the narrative by creating a brand that actually represented herself and her community – a true love letter to the women around her, signed Love, Bonito.