Founded in 1998, Smart Furniture opened its doors as a custom modular shelving manufacturer and dealer. At that time, Silicon Valley was in its infancy, and the tech bubble didn't exist. However, it was apparent that the rapidly evolving internet environment represented a new business frontier. Although web purchasing was still in its infancy, and buying furniture online was a thought that most people had never considered before, we launched one of the very first online, direct-to-consumer web stores.